In a law firm marketers are expected to produce mini miracles with limited resources, time and budgets. Getting to know a marketers objectives and challenges is vital for any business wanting to work with these heroes of the legal sector.
Having recently stepped into a consultancy space after being a marketing director in a law firm for 8 years, I can relate to many of the points in this article which highlights some vital aspects of the challenges facing marketers in all sectors.
The role of marketers within their respective organizations is continuously changing. Previously, I wrote that what makes for a good marketer also makes a good entrepreneur. In-house marketing teams are understaffed yet are expected to wear an increasing number of hats. Marketing today encompasses a myriad of different touch points, platforms, and stages in the customer journey. As a result, you need to be able to articulate how your product can map to a larger business objective. Understanding the ever-expanding role of marketers will help you to offer better solutions for their needs.