In case there are any law firms out there tempted to 'big up' their credentials ... here's a timely reminder of why we all need to adhere to Chapter 8: Publicity of the SRA handbook:

The overriding concern is that publicity is not misleading and is sufficiently informative to ensure that clients and others can make informed choices.

In this case, the sole practitioner in question received a £10k fine and was barred from practicing (I suspect it would be much more for a larger firm).